8min chapter

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The Intelligence: Indonesia’s election, more TikTok than tick-box

Economist Podcasts

CHAPTER

TikTok's Role in Indonesia's Elections

This chapter examines how viral TikTok videos influence Indonesia's elections, centering on a 72-year-old candidate's transformation to attract young voters. It discusses the candidate's controversial past and the disconnect between his previous actions and the appealing persona he creates through social media. Additionally, the chapter highlights the innovative strategies employed to engage youth in political discourse, using humor and entertainment while addressing concerns about misinformation.

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