Local SEO Disruptions and Legal Ethics

Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks! 

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Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye to what lies ahead. What mystically foretold trends will dominate the legal and marketing landscapes of 2025? From super-spammer AI avatars to, of course, another Michigan win—Gyi and Conrad can see it all. 

The News:

• Happy New Year from the Googly Googs. They kicked off 2025 with an infestation of Google Business Profile bugs. Yaaay. 
• A Cautionary Tale: Deceptive marketing tactics could seriously come back to bite you in the you-know-where - “Strong Arm” Frank Azar wins $1.55 million in Google keyword lawsuit against Alabama law firm
• LHLM was selected by Feedspot as one of the 30 Best Legal Marketing Podcasts You Must Follow in 2025! Thanks, we think.
• Gyi’s GBP got suspended—again.
• ChatGPT for clients: MJ Morley shared that 3 out of 7 consults found her firm through ChatGPT – fascinating stuff!
• New CallRail launch – CallRail broadens attribution capabilities to include AI-powered search engines 
• Is the truth about to get even muddier? Meta backs away from fact checking in the U.S. : NPR 

Suggested LHLM Episodes:

Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail 

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Chapters (Times Approximate)

(0:00) Hail to the Victors

(2:05) Google, Lying Lawyers, ChatGPT, and Meta all in the News!

(13:47) 2024 Predictions in Review

(24:45) 2025 Lawyer Marketing Prognostications