1: The New Rules of Brand Strategy
Unseen Unknown
00:00
Innovative Political Branding and Strategic Frameworks
This chapter explores a political candidate's unique approach based on scientifically researched public policy, challenging traditional values-driven methods. It highlights the importance and process of developing reliable strategic frameworks for brand strategies, emphasizing the need for wide exploration before narrowing down to specific actions. The discussion delves into identifying brand equity, finding narrative expressions, and distinguishing true strategy from mere best practices when creating a brand's unique niche in the market.
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