Every LinkedIn post is like a Twitter thread because there is a certain amount of characters above the fold before the see more button. Give them something that they can engage on right away. The easiest way to write a good call to conversation on LinkedIn since posts are longer is instead of just saying participate or what do you think it's quick recap so they don't have to scroll back up, reread before they can engage. So it's like hook, meet, call to conversation, summary, engage.