Embedded Banking: The Imperative Transformation for Digital Success
Banking Transformed with Jim Marous
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The Importance of Embedded Finance in Modern Banking Strategies
This chapter discusses the findings of a study conducted by the banking industry architecture network and IBM's Institute for Business Value, highlighting the importance of embedded finance in modern banking strategies. It explores the disconnect between the priorities of banking executives and the expectations of consumers, and identifies privacy and security challenges as barriers to innovation in embedded finance.
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