How Simple Business Ideas Can Soar to Massive Scale

Reid Hoffman is the founder of LinkedIn and an investor at Graylock. He believes simple ideas can soar to massive scale but only if you steer them to catch the prevailing winds. Reid talks with Kevin Krieger's sister about how Instagram reached 30 million users in its first 18 months by launching a dead simple app that blew up the internet. In order to create something, people loved and wanted to share And Kevin has been sharing things he loves for a long time Before photos, he shared music His method was low tech And perhaps a little on the shady side But Instagram style simplicity is worth pursuing.