Navigating Personal and Business Branding

This chapter explores the critical differences between personal branding and business branding, highlighting the need for authenticity and effective time management. It delves into the complexities of maintaining a balance between client work and personal identity in a creative agency, while also addressing the challenges of perfectionism versus productivity. The discussion further emphasizes the importance of strategic thinking and adaptability in business development, illustrated through the journey of an entrepreneur pivoting towards new ventures.