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3min chapter
Down to the wires: Africa’s digital lag
Economist Podcasts
The Viral Success of 'The Blair Witch Project'
This chapter delves into the marketing strategies and cultural impact of 'The Blair Witch Project,' highlighting how its innovative promotion blurred reality and fiction. It emphasizes the film's low-budget success and its influence on the found footage horror genre.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode