Elon’s Brand Dilemma
Elon, Inc.
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Tesla's Branding Dilemma
This chapter explores Tesla's branding strategy and its effects on consumer relationships, particularly amid changing political dynamics. The discussion centers on Elon's controversial messaging and associations, especially with Donald Trump, and how they might alienate loyal customers. Additionally, it highlights the shifting consumer interest in electric vehicles and the broader implications of Tesla's marketing decisions within various demographic groups.
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