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Building lasting subscriptions programs

The Rebooting Show

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Driving Repeat Purchases and Sustainable Growth

This chapter discusses how House of Kaizen works with clients to engage their customers, drive repeat purchases, and achieve sustainable growth. They emphasize the importance of mitigating churn, acquiring higher quality customers, and optimizing the user experience for different audience segments. The chapter also highlights the challenges publishers face in adopting a customer-centric approach and building lasting relationships with their audience.

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