The next phase of AI: what are the opportunities for marketers?
The Drum Podcast
00:00
AI in Marketing
We tend to build AI products or data products for our clients so what we've seen is it's very hard as a partner to just you know package AI as a product. What we see right now is actually the poem comes from more the data than the algorithms like a lot of the algorithms exist and so I would say today the big bet that we're making is to make sure that we can scale with more data engineers, Pascal says. Patrick: We should have said about eight hours to talk about AI in marketing but we only have the half an hour so I wondered if we could maybe all go around and say what we're sort of most excited about AI in terms of marketing and what's
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