Don't Hire Salespeople Before You Can Sell

Onset is a cloud-based sales and marketing software company. It was founded in 2012 by Luke Smith, the former CEO of ad agency KPMG. The firm has raised more money than any cybersecurity company in a single round. Its revenue comes from companies that are worth $1 billion to $25 billion. In its first two years, Onset made profit on every dollar it earned.