3min chapter

The Undefeated Underdogs cover image

Jack Butcher - From couch-surfing to building a million-dollar business!

The Undefeated Underdogs

CHAPTER

The Shortcut to Getting People to Trust You

"I think the shortcut to getting people to trust you is to just be completely transparent about what you're doing," he says. "The responses you get when you do that, whether publicly or privately are always way more rich, compelling, interesting than really trying to manufacture a narrative of some description"

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