MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

What Modern CRM Looks Like

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Evolution of Modern CRM in a Crowded Market

This chapter explores the evolution of customer relationship management (CRM) systems and the diverse range of providers in the current market. It emphasizes the implications of these changes for marketers and sales professionals as they adapt to a crowded field of options.

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