Raj Shamani's Figuring Out cover image

"Why do people follow a specific Content Creator?" by Neurologist Siddharth Warrier

Raj Shamani's Figuring Out

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How to Build Hype

Mazata Bhattajabha: How can people create hype about their brand or the idea which they have? The only reason anyone will ever share something is if it makes them feel good, she says. She adds that everyone wants to be an influencer because we all want social validation.

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