Culture First with Damon Klotz cover image

Dr. Marcus Collins on why culture is a cheat code for success

Culture First with Damon Klotz

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Understanding Company Culture: Beyond Trends

This chapter explores the complexities of company culture, emphasizing its foundational role as an operating system that influences behaviors and norms within organizations. It highlights the distinction between brand culture and company culture, showcasing examples of successful alignment in companies like Patagonia and Elf Beauty. The conversation also addresses the significance of authentic storytelling and the impact of cultural values on employee engagement and organizational identity.

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