35. Change This One Thing in Your Emails
Practical Prospecting
Introduction
Jed Marlitt: One of the biggest, I received a lot of cold emails. And this is one thing that pretty much every single cold email has in common. The solution to kind of using this pattern interrupt and catching people's attention is to have some sort of value drops in your sequence that don't have an ask. Sujan Patel: We've shared this on previous episodes, but one of the biggest ways to stand out is to provide helpful resources.
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