64. A Circular Approach to the Customer Lifecycle w/ Wes Schaeffer
The Customer Experience Podcast
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The Score Takes Care of Its Own
The more you charge, the more money you have to create exclusivity and experience. You don't want to get bogged down for 30 minutes talking to somebody at a trade show or networking event. So what can you do to make your prospects feel like they're special? If I put a face to name, it doesn't cost me anything to pay attention to you. This is not simple addition and subtraction; it's multiplication and division. People always say well, that's what we're all about: making people feel better by being different.
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