Embracing Uncertainty in Crisis Communication

The speakers have a free-flowing conversation about how our brains respond differently in a crisis and the importance of embracing uncertainty in communication. They discuss the need to think in terms of percentages of certainty rather than absolutes, and how this applies to crisis communication. They also touch on the idea of communicating science and the tendency to provide certainty when there is actually more uncertainty involved.

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Between disinformation and misinformation, it’s difficult to know what and who to trust, especially during a crisis. When disaster does strike, it is critical that scientific information is communicated clearly. Oceanographer Christopher Reddy discusses his experiences relaying vital information during the Deepwater Horizon oil spill in 2010.

Scientists are bathing in uncertainty. It is the basis of their work. As Chris says “if I’m certain about something, I’m not going to research it.” But during a disaster, people crave answers, not a comprehensive research paper published 5 years after the event! So a huge challenge for scientists is how to communicate effectively to both the media, the public and all of the stakeholders involved in disaster relief.

In this episode, we’ve reached outside of our traditional box of guests and are talking with a sharp, witty and very informative scientist, Christopher Reddy. Chris is a chemist, but for reasons he explains in the podcast, he most often refers to himself as an oceanographer. He is a leader in the study of marine pollution and the development of environmentally friendly industrial chemicals and works as a senior scientist in the Department of Marine Chemistry and Geochemistry at Woods Hole Oceanographic.

When the Deepwater Horizon oil spill disaster struck in the Gulf of Mexico in 2010, Chris was one of the sets of boots on the ground, leading the field operations. His expertise in the science of oil spills meant he was thrust into a public facing role which later got him personally entangled in the BP legal case surrounding the liability for the spill. He’s written about this experience in his new book, Science Communication in a Crisis: An Insider’s Guide.

We love bringing you interesting and funny conversations from people like Chris. If you would like to support our work, please share this episode on social media, write a review on your app or become a Behavioral Grooves Patreon member.

Topics

(3:57) Welcome and speed round questions.

(7:57) How communicating can make you a better scientist.

(13:02) Who are the most important stakeholders in the communication process?

(16:16) Mistrust in science is a big challenge.

(18:04) How to communicate uncertainty.

(22:32) Public statements have real world consequences.

(25:33) Why you shouldn’t start a conversation with your PhD qualifications!

(30:18) The hardest part of the Deepwater Horizon disaster for Chris.

(35:05) Clair Patterson’s impact on the world.

(39:11) Advice on how to become a science communicator.

(40:46) Why Chris can’t listen to music.