190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
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How to Drive Decisions Off of Your Data
Chris: Most marketing teams aren't data driven. They just collect data, they don't actually drive decisions off of it. The easiest example here is on the split the final analysis. And so another thing to think about, and this is really interesting, like data driven doesn't mean quant Doesn't always mean attribution.
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