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2min chapter
Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)
How the Fxck SEO Podcast
The Conundrum of Small Business Success
SEO is silly because like in paid marketing no one says oh i want to rank number one for the biggest keyword. If you're at a big company you have scale that could drive our life from the strategy but then you have politics that are going to hold you back. Small companies don't have scale they don't have a big enough product like this drunk driving company who went out of business when there weren't enough drunk drivers. imagine how many meetings you would have to do to make that product actually ship so that's always going to be your challenge from doing that.
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