Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.
Marketecture: Get Smart. Fast.
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Navigating the Evolving Digital Marketing Landscape
This chapter outlines the transformation of a marketing company's model in response to technological advancements and consumer behavior shifts. It emphasizes the necessity for structured data and accurate location information amid challenges presented by AI and competitive platforms like Google. The discussion highlights how businesses must adapt strategies to enhance visibility and engagement in a rapidly evolving marketing environment.
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