The Power of Storytelling

Sales and creative people often have a lot of tension because oftentimes in enterprise context, sales, sales, a product or a feature, doesn't exist. So when you can get sales, marketing, engineering, design, product to collaborate as much as possible, it makes them feel like they're building their business together - that they have a purpose. Empower engineers, it makes so much easier. It's an excellent way of building employee loyalty and satisfaction because that sounds like they got excited. Look, I'm part of this story. I can be an actor here and I can make, I can, like, what do you say? And so yeah, this plays kind of goes on