Are You Trying to Negotiate With a Brand Partner?

It's easier once you have dofind a brand partner who's driving ecremental revenue. A lot of brands are happy to libise filiat model, because the publisher's taking all the risks right in producing the contents. They're giving you real, real data tand feeding it back. And then that informs our future sight bills and our future reinvestment strategy. So we we create nships with brands. We have special commission rates. We identify weak points in the market. We develop expert level content teams that are, you know, subject matter experts. We create libraries of video and and superin depth content. That all becomes an unfair advantage, even if typically the knock on