The Principle of Reciprocity

Stephanie Coontz: Being nice is great, except remember that you don't always have to be nice. She says there's a feeling of niceness being rejected that is really unpleasant. And when i do nice things and there is the absence of gratitude, it's like weight wors te thank you she adds. "I think we're entering a cultural chapter where the traditional gender blurs are absolutely blurring," writes Coontz.