The old way of doing things invites you to try to control an environment that you can't. And our way of doing this work, it's like, oh, if you're a tect companyan you don't have enough users. Let's look at your o s and let's dig in and see what you could be trying. That gives you such a level of agency in a world that is so unco operative. So we've empowered everybody. Everybody knows the stakes and they just won't step up. Airquotes, step up.

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