The Challenges of Orchestration in the Customer Journey

I feel more excited now about the market than ever really before. Because the choice is so great. And with the orchestration capability, then if it ain't working, there's 5,000 other vendors that can make it work. You've got a whole palette to play with, haven't you? Well, just to comment that I think that the consumer, the customer, they need very simple, immediate, convenient services. At the very point and moment, they really need it. So at the end, really don't care about who provided service, how you combine the service,. But it's important that we did in the customer journey, within the touch point that you really touch.

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