2min chapter

Shift: A podcast about mobility cover image

Inrix’s Avery Ash on data’s role in combatting traffic deaths

Shift: A podcast about mobility

CHAPTER

Using a Heat Map to Identify the Risks in a City?

Think of it as a heat map, I guess, for a city. You kind of give a big picture of everything going on in their environment. Can you like zero in on a particular intersection? What's the product that you give them and how can you adjust it and customize it?Yeah, so both. So you could start at the city level, you could provide either a visual scan or through some thresholding and searching, zero in on the sorts of profiles of risk that you're interested in addressing.

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