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Why It’s SO Much Harder To Grow A Startup In 2023… (#133)
Marketing Against The Grain
The Patron State of SEO
Google did an algorithm update where they valued freshness of content and page performance, even higher in the algorithm. They're doing this to prepare for a more highly competitive disruptive search environment. And we had to reallocate time and people to much more updating of existing content versus creating new content. The disruption AI cause is not just directly AI related that the disruption in the Google algorithm, the social algorithms are going to change marketing faster than we all think.
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