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Season 5, Episode 5: Atari (with Nolan Bushnell)
Acquired
What Happened to ETAC?
Atari pioneered video games in so many senses, but is not relevant today. How could Atari have traversed the waves that came over the next few decades and been in what Nintendo became in? It all comes down to management. The company never had a strong sense of self. In fact, I think Atari is maybe the only company in the world in which the market leader abandoned its market.
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