An i o s user is far more likely to upgrod to a trial, convert, blabla blas. An android user costs us ten cents to acquire, and we acquire a gazilion thousand more of them. And then you've already taken the step to say, whell backing into that. Likely t is like targeting new verses. That's always a great one. You're trying to ultimately get to new subscribers back up. The it had to deal witho k, i now don't take cold oer, but we only want to drive quality leads then, uck. Col how many? How many qualities do you want to drive? And how are we