2min chapter

Future of StoryTelling (FoST) cover image

Reinventing Retail — Ben Kaufman

Future of StoryTelling (FoST)

CHAPTER

What Are the Pros and Cons of Ticketing?

When the store opened in December of 2018 it was free to go through the Magic Door. There was a ticketed paywall in the very back of our store when we first opened which was a kind of like a theater space where we did crafting and music classes. Now that's a ticketed event. About 30% of our businesses are basically people paying to come into our store. An average ticket price for? It depends on the show but anywhere from $20 to $45 per person We do charge for both kids and the adult.

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