Pipeline Generation
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
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The Role of the CMO in Pipeline Development
The org structure doesn't lend itself to a single source of accountability here. Different functions own different pieces, right? You might have a head of alliances who owns the partner's piece. You may have a VP of sales who owns the rep generated piece. Their job is to forecast it the whole thing from all sources.
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