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Birchbox: Katia Beauchamp
How I Built This with Guy Raz
How Did You Get So Many Subscribers?
After the beta test, everybody said, this is interesting. And at this point, everybody got the same thing in those first few boxes. But basically, we got so big so fast that when we went back a few months later and we said, okay, now we have thousands of subscribers. Now I was met with basically, you're too big now. This takes plans. We have to do this year in advance or years in advance. So it was a lot of learning on the supply side. And I spent so much time both trying to learn the supply side, but also trying to change it.
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