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How to Generate a Second Income Source with a Youtube Channel with Graham Cochrane

The Personal Finance Podcast

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Making Money on a Small Audience

Having your own products is always the most lucrative way to go long term, especially if your audience is small. If you control the product, because then you can control the pricing, you can have different tiers of pricing and subscription models. And it's powerful once it starts to scale, which if you're making content on YouTube, let's say, don't be misled by how slow it's growing,. It becomes exponential at some point.

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