
How "The Dance" reversed Speight’s Beer's 36% sales decline
On Strategy Showcase
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Then a Syster on Rasit Testing a An.
"We were convinced of its potential. So after an we made the ad," says director Benithreei ye, "we decided to try and make it a bit more fun." The spot was originally tested on system minesam at a rate of one to five before being put into 'the right place' for filming. It is not yet clear whether or not this will be used in future ads.
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