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The Content Formula That Still Works | Forward Keynote/Q&A

The GaryVee Audio Experience

CHAPTER

The Shift to Live Selling in the Digital Age

This chapter examines the rise of live selling on social media platforms like TikTok, emphasizing the benefits of real-time interaction for brand awareness. It discusses the challenges of selling services compared to products and the importance of relationship-building through engaging content. The conversation also covers strategies for creators to optimize their content, the significance of resilience in business, and the essential financial principles necessary for stability in turbulent times.

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