CAC and CAC Ratio
SaaS Talk™ with the Metrics Brothers
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How to Calculate a Cacc Ratio
Dave Kellogg: Why is cacc ratio such an important metric for you? He says it tells you the sales and marketing costs of growing your ARR base. The secondary reason is it tells you roughly how much cash you're going to need to grow, he adds. Dave Kellogg: I believe that cacc ratio needs to be calculated for both new name customer ARR and existing customer expansion ARR.
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