Intro

The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA.

Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/
Find AD USA on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize-usa/
Find AD USA online at: https://www.adusa.com/

Daniël answers these questions:

1. You are an OG of ecommerce, going back as far as early 2000’s. What changes have you seen over the years? 
2. The latest conversation and buzz in the industry is that ecommerce and omnichannel is taking a backseat given the volume challenges and that instore back to basics is everything. Is this what you see? 
3. Another common myth is that ecommerce of any sort including click & collect is a profit negative proposition. If so, why is it such a focus and also growing nation wide? 
4. Data – I have to imagine you are in the midst of all kinds of analysis and algorithms all the time. Can you give us an overview of the types of data that matter and how does POS sales data inform your decision making, especially customer loyalty? 
5. Home delivery – dead or alive? Why? 
6. Can you take us behind the scenes of what it takes to build a retail fulfillment network? What’s involved ? Are there DC’s, the challenges and what you face everyday to keep it running? 
7. What metrics matter the most in your role? How do you optimize these metrics to deliver for your customer? 
8. How do you work with the merchandising and space planning teams in your role? Do you share data with each other? Does one decision from you or them impact what either of you have to deliver for your customer? 
9. You have 5 banners that operate fairly independently – both promotional and assortment. How do you manage this complexity? 
10. Finally, what trends are you following in the industry? What concerns you the most? 

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.