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Content Marketing isn't a Campaign

The Unofficial Shopify Podcast

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Podcasting for B2B?

We use Instagram, LinkedIn and TikTok as our current platforms. The LinkedIn audience is just starved for some not just like utterly cardboard stale business content. So I think there's something there. And podcasting again, really works extremely well for B2B, not necessarily as well for D2C. But it's growing a lot to be honest with you. We don't have the full resources, time, energy, and capacity to give it the love that it deserves. You can't spread yourself too thin either,. Like running on Instagram, you know, reality shows slash TikTok and LinkedIn and a podcast. It's already spreading thin.

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