The Power of Personal Branding, with Andy Frisella - MFCEO123
REAL AF with Andy Frisella
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The Shift from Traditional Media to Social Influence
This chapter examines the influence of social media on contemporary decision-making, particularly through the lens of the 2016 election. It critiques Hillary Clinton's campaign strategies against Donald Trump's social media savvy, underscoring the power of micro-influencers over traditional media in shaping public opinion.
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