AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Validating Business Ideas Through Customer Engagement
This chapter explores the process of validating a business idea through hands-on experimentation and direct engagement with potential customers. It details the authors' experiences in a Lean Launchpad class at Stanford, highlighting their methods for gathering feedback on sales pain points. The discussion also covers the iterative nature of product development, the importance of identifying an ideal customer profile, and strategies for developing effective sales and marketing tactics.