The Shift in Advertising: From Tradition to Digital Measurement

Mixed Signals is back for Season 2, and this season we’re following the money in the changing media business. What happens now, after the clear win by podcasts and YouTubers in the election? Is it the end of legacy media, for real this time? And can advertisers keep up with audiences’ evolving media diet? To kick off this conversation, Ben and Nayeema bring on author, New Yorker writer, and media savant, Ken Auletta, who’s been examining the industry since the 90s. They talk about if and how this moment feels different from previous disruptions, how Elon Musk is reshaping media, and Ken shares his, uh, colorful recollections of flying with Ted Turner, his girlfriend, and the couple’s bed.

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