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S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship,
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Is Your Business Going to Be Half Online, Half Offline?
Brand stores are getting far more resilient about where they get their traffic from. There's no longer this... I have one massive provider of new traffic and I'm only going to focus on that. We're all kind of thinking a lot more holistically about how we build our businesses. The third piece is this sort of consumer, the reduction in spend on things that you want versus things that you need. That will change very quickly as inflation goes down, as the economy gets better. You will see this return to a more normalized spending pattern of things that you actually want from brands that you want.
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