Tamar Jacoby: I think the stigma is because so much of it isn't science. It's a crock. You don't want to be. So much of it is total bullshit, if the genre hadn't been corrupted to such a degree. Adam Grant at Wharton and Amy Wiersnuski at Yellowstone have this study. They find that when the supervisor expresses gratitude to people, they will persevere 50% longer. Their efforts go up dramatically. And we know that the degree to which they report feeling pride predicts how long they persevere in a dose response kind of way.

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