What's Next for You?

The way that people see things in trends, whether we're talking about trend fast, forecasters or futurists or journalists, shapes the narratives that come out and then frames understanding for a huge swath of people. I've also been thinking a lot about what futures means in a world where people think there's not going to be a future. That's kind of my next, I think, maybe book-long project. But I'm very interested in utopian and dystopian futures and non-futures. And also, you know, because I like thinking about this in terms of business, like, what does that mean for companies?