The Importance of Having a Fourth Support Point

A lot of times people might create a positioning, but then all of a sudden their support points aren't support points really. They're three different things they want to say. And I'm saying, no, those support points are the questions your audience would ask. Once you say you can do that one thing, what are the most important questions that they ask that they need answered in order to convert or become a lead or buy? Those are your architecture behind that message. It's sort of how we talk about hub and spoke with regards to SEO.