The New Media Paradim

The printing press led to an explosion in the publishing of books. As a result of gutenberg's invention, writes andre mira scnichenko, monarchs were beheaded,. world maps were redrawn. Modern society and modern economics were born. The next major communication revolution was the invention of the electric telegraph - this gave rise to the paradime of the mass media that defined the twentieth century. In 19 forty seven, the commission of freedom of the press gave a prescient description of the power unleashed by the informational flows of this new media paradim. Its typical unit is the great agency of mass communication. Those agencies facilitate thought and discussion. They can stifle it. They