Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Uncensored CMO
00:00
How to Make a Successful Lawyers Advertising Campaign
"This was the first time where we said, could we keep everything that's good about lawyers advertising but actually relate it to a consumer need?" "It became about this notion of building children's confidence. The metaphor was the girl on the bike and she progresses," he says. 'You've got the story arc right because actually you play with a bit of negative tension in their day when she falls off the bike'
Transcript
Play full episode
