The Power of Behavior Models

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Are we living in a moment now where there are dueling fog models on both sides of the equation? You know, like you can equip someone in this book to try and use a behavioral model to detail themselves from Instagram. And Instagram has used another behavioral model to try and keep people on Instagram. I mean, when people say, Oh, I'm addicted to my mobile phone or why are people addicted to the mobile phone? I really don't like that framing. So it's better if we talk about what our unhealthy uses are problematic uses of specific things.

BJ Fogg is a pioneering research psychologist and founder of the iconic Behavior Design Lab at Stanford which has taught everyone from the founders of Instagram to the leading technology ethicist Tristan Harris. In this episode Fogg speaks to Carl Miller about his new book Tiny Habits, how he cracked the code of habit formation and the potential dangers of unleashing behaviour design on the world. See more about the book here: https://www.amazon.co.uk/Best-Sellers-Books/zgbs/books

Support this show http://supporter.acast.com/intelligencesquared.

See acast.com/privacy for privacy and opt-out information.

Learn more about your ad choices. Visit podcastchoices.com/adchoices